Target Stores Keep Up With The Competition

Target plans to up the ante on its mission to transform the mass-market beauty experience by overhauling the entire department this spring.The changes will first be visible this month in the 750 Target doors outfitted with its newly installed premium skin-care assortment, which is anchored by Amore Pacific’s South Korean skin-care range Laneige. The line will be exclusive to Target in the U.S. The concept, which ranges from 4 to 8 linear feet, also is occupied by six more brands, including MD Complete, Borghese Age Defying Cellulare Complex, Vichy, La Roche-Posay, 29 by Lydia Mondavi and Own Beauty.

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